Experiences that engage.


Stryker Engagements

  • Stryker Corporate Events
  • Stryker +
  • sparks

Giving Attendees an Interactive Experience

The North American Skull Base Society (NASBS)’s Annual Meeting serves as the perfect platform for Stryker to engage 130+ attendees with a custom, interactive evening event that puts their latest innovations within the ENT, Cranomaxillofacial and Skull Base Neurosurgical spaces, front and center.

The Stryker NASBS event space is designed to foster networking and attendee connection, as well as education, with product demos featuring throughout the space. A highlight of the experience is a crowdsourced, interactive “art piece”, designed by Sparks, which encourages attendees to not only visit the Stryker Mobile Lab (in the parking lot adjacent to the event space), but to come together and collaborate in a meaningful way.


  • Event Production
  • Strategy & measurement
  • Creative strategy & design
  • Digital Interactives
  • Content design & production
  • Fabrication & logistics

The Sparks + Stryker relationships began as a marriage of measurement. Stryker was piloting a new initiative, stand-alone, association-sanctioned networking and education events in compliance with legal and regulatory limits, as part of its sponsorship of various industry conferences. After this successful partnership, another Stryker business unit engaged Sparks to not only measure but fully design and produce its standalone events.

Through these exclusive events, Stryker delivers experiences with an aesthetic that’s both on-brand AND fun, taking the best of each local venue and mixing it with the best of Stryker. Not only do they boost education and brand awareness, they give attendees an enjoyable, engaging experience that helps them come together, network, and contribute to a memorable, meaningful evening.

The NASBS Event

The Stryker NASBS experience's design engages and excites attendees, capitalizing on the venue's Southwestern environment while keeping true to Stryker's sleek, modern brand elements. Think of it as a hybrid between the Stryker brand (gold with black and white accents, clean lines) and the beautiful city of San Antonio, Texas ("Southwest Chic"), with several contemporary, upscale Southwest design elements, in a nod to the historic and scenic venue.

Upon entry, guests had the opportunity to network and mingle over food and drinks. After about 30 minutes, Stryker leadership addressed and welcomed attendees, encouraging them to head over to the Stryker Mobile Lab, located in the parking lot for a hands-on demo experience.

They also used this time to introduce the fun, interactive “art piece” activity, which directly tied into the Mobile Lab. The exclusive “Interactive Art Piece,” activity helped drive attendees to the Stryker Mobile Lab space in a fun, engaging way - think “sticker by numbers”! The way it worked is attendees receive a 4” x 4” sticker upon arriving at the Mobile Lab. They then took that sticker back to the main event space (after product demonstrations in the Lab) to apply it to the appropriately numbered square on the collective “Art Piece" thus contributing to a “crowdsourced” work of art.

By the end of the evening, the masterpiece was completely finished, revealing a color portrait of the San Antonio Riverwalk! A perfect way to pay tribute to its host city and create an unforgettable attendee experience at the same.

Let's create exceptional together.

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