Network Throwdown

Sparks teamed up with T-Mobile to create a competitive presence at the NFL Draft in Kansas City, sponsored by Verizon. We designed an engaging activation featuring a custom 10’ x 20’ T-Mobile and football-branded area with turf, footballs, and seating. Fans compared T-Mobile’s network speed against Verizon and AT&T using a custom app, and enjoyed a ride home in T-Mobile-branded Ford Expeditions while participating in the Throwdown Network test. Successful participants received a $270 Visa gift card. This immersive experience, which included a 2-minute sizzle video of guest interactions, highlighted T-Mobile’s network winning 73% of the time and creatively enhanced the fan experience.