See What 1,000+
Marketers Told Us.
EVENTTRACK 2026
Welcome to the industry’s most comprehensive benchmark study on experiential marketing.
EventTrack 2026 is here–it’s packed with exclusive insights from over 1,000 Fortune 1000 marketers and event attendees across B2C, B2B, and trade show sectors.
Presented by Sparks and Event Marketer
See What 1,000+
Marketers Told Us.
EVENTTRACK 2026
Welcome to the industry’s most comprehensive benchmark study on experiential marketing.
EventTrack 2026 is here–it’s packed with exclusive insights from over 1,000 Fortune 1000 marketers and event attendees across B2C, B2B, and trade show sectors.
Presented by Sparks and Event Marketer
57%
on average, of B2B & B2C attendees will increase event attendance.
Experience is the Priority
61%
of consumers are more inclined to purchase after attending a live event.
Impact & ROI Clarity
85%
of B2B attendees feel more educated after attending a live event in person.
Knowledge is Influence
52%
of B2C marketers say content creation is their top investment.
Content as a Force Multiplier
82%
of brands have developed or are developing sustainability strategies.
Sustainability is Brand Strategy
Experience is the Priority
57%
on average, of B2B & B2C attendees will increase event attendance.
Impact & ROI Clarity
61%
of consumers are more inclined to purchase after attending a live event.
Knowledge is Influence
85%
of B2B attendees feel more educated after attending a live event in person.
Content as a Force Multiplier
52%
of B2C marketers say content creation is their top investment for their current fiscal year.
Sustainability is Brand Strategy
82%
of brands have already developed or are developing sustainability strategies.
Why it Matters.
Whether you’re shaping strategy, justifying spend, or refining your measurement stack, EventTrack 2026 delivers the data and context you need to lead with confidence. More than a report—this is your roadmap to smarter, more impactful experiential marketing.
Why it Matters.
Whether you’re shaping strategy, justifying spend, or refining your measurement stack, EventTrack 2026 delivers the data and context you need to lead with confidence. More than a report—this is your roadmap to smarter, more impactful experiential marketing.
Download the Full Report
Over 50 pages of exclusive data and insights from Fortune 1000 marketers and event attendees.
01 Executive Summary
A quick-hit guide to the most important takeaways, trends, and forecasts.
02 The Stat Pack
A full dataset of top charts and benchmarks to help you buildyour case for the right event investment in 2026.
03 Sparks “Insights into Action” Framework
A strategic guide to applying the top trends to your own event portfolio—turning insights into outcomes.
04 Access to the Sparks Insights Series
Peer-to-peer roundtables with top brand marketers to discuss what’s next in experiential.
Download the Full Report
Over 50 pages of exclusive data and insights from Fortune 1000 marketers and event attendees.
- 01 Executive Summary
A quick-hit guide to the most important takeaways, trends, and forecasts. - 02 The Stat Pack
A full dataset of top charts and benchmarks to help you buildyour case for the right event investment in 2026. - 03 Sparks “Insights to Action” Framework
A strategic guide to applying the top trends to your own event portfolio—turning insights into outcomes. - 04 Access to the Sparks Insights Series
A quick-hit guide to the most important takeaways, trends, and forecasts.
At Sparks we don’t just report on data and trends, we help you translate insights into action and unforgettable experiences.
At Sparks we don’t just report on data and trends, we help you translate insights into action and unforgettable experiences.
Let’s create meaningful
experiences together.
Exceptional work is more than just the banner we wave–it’s our promise.