Experiences for brands who lead, never follow.

Sparks doesn’t just execute events, we help define them. Ahead of the build, we partner with clients to set event objectives, develop insights-driven plans, and design experiences engineered to deliver against business goals.

Our creative work is built to perform. The team clarifies ideas, elevates storytelling, and builds distinction in high-visibility moments — going beyond impressing attendees to drive desirable changes in their behavior.

Our team builds tools that deepen engagement and capture usable data. We integrate technology to personalize experiences at every activation — not for novelty, but to create measurable connections that scale.

At Sparks, fabrication isn’t outsourced — it’s embedded. Our multiple in-house fabrication facilities across the United States produce custom environments, exhibits, and installations, keeping creative vision and physical execution directly aligned — all while controlling quality, reducing handoffs, and accelerating delivery.

Sparks manages the full program lifecycle, from pre-event planning and budget development to on-site execution and post-event reconciliation, delivering 5,000+ projects annually for more than 700 clients. Clients get a single point of contact with centralized accountability from start to finish.

Our global team develops precise, creative solutions to efficiently manage registration logistics. Every touchpoint is designed to feel seamless, no matter the size of the event.

Sparks identifies sponsorship opportunities, structures partnership packages, and manages activations on-site. Programs are built to unlock new revenue for sponsors and brands alike.

Program performance connects to measurable results through proprietary Sparks frameworks including Event Fit, Event Score, and Experiential Event Value (EEV). Together, they translate experiential spend into ROI metrics CMOs can defend in budget conversations.

As part of The Freeman Company, Sparks provides its clients access to an expanded set of capabilities, including event services, logistics, audiovisual production, general contracting, and exhibitor support across 14 offices and hundreds of venues worldwide. This unique pairing of our agency approach with Freeman’s proven execution consistently delivers transformative experiences.