contact

Areas of focus

Areas of focus

privacy policy

© 2026 Sparks Marketing LLC. All Rights Reserved.

terms of use

Booking.com

Activation

Eurovision

Making it Easier to Experience the World

Booking.com entertained over 800 influencers and press at the Eurovision Song Contest in Turin, Italy, with a bespoke activation that highlighted their sponsorship of this annual cultural phenomenon. The energetic #BookingSoundLounge featured an interactive music table that invited guests to build and mix compositions of Eurovision hits through the years. Custom graphic travel scenes created a visual backdrop and were generative based on music mixed at the table. Players were encouraged to share photos on social media for chances to win prizes.

Services:

  • Event Production & AV

  • Strategy & Measurement

  • Creative & Design

  • Creative & Interactive Technologies

  • Fabrication & Logistics

Let’s create meaningful
experiences together.

Exceptional work is more than just the banner we wave–it’s our promise.

get in touch

See other projects like this

  • The Wall Street Journal: Cannes Lions 2026

    The Wall Street Journal: Cannes Lions 2026

    The Opportunity At Cannes Lions 2026, the Wall Street Journal set out to make a singular first impression. In a…

  • Docusign Momentum 2026

    Docusign Momentum 2026

    The Opportunity Moving the conversation beyond signature Many customers know Docusign primarily for electronic signatures. At Momentum 2026, the brand…

Sparks | Your Global Brand Experience Agency
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.