Goodyear at CES

Sparks Marketing

Visionary Showcase at CES

Debuting at CES, Goodyear aimed to affirm its position as an industry leader. The 60'x100' custom booth featured a captivating LED screen that showcased in-house content by Sparks. Various vehicles highlighted partnerships while meeting rooms and a simulator engaged visitors plus an executive broadcast room facilitated CEO interviews. Materials like fabric and wood combined with creative lighting produced a cohesive aesthetic. Interactive elements (including a selfie station and mosaic photo wall) encouraged attendee participation and solidified Goodyear's presence as a visionary force in future mobility.

Goodyear at CES 2024