Goodyear at CES
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Sparks Marketing
Visionary Showcase at CES
Debuting at CES, Goodyear aimed to affirm its position as an industry leader. The 60'x100' custom booth featured a captivating LED screen that showcased in-house content by Sparks. Various vehicles highlighted partnerships while meeting rooms and a simulator engaged visitors plus an executive broadcast room facilitated CEO interviews. Materials like fabric and wood combined with creative lighting produced a cohesive aesthetic. Interactive elements (including a selfie station and mosaic photo wall) encouraged attendee participation and solidified Goodyear's presence as a visionary force in future mobility.
![](https://optimise2.assets-servd.host/sparks-cms/production/images/goodyear-ces-1.png?w=1920&auto=compress%2Cformat&fit=crop&dm=1708790061&s=a8259c148fa4870de3ca3c67be3166b6)
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![Goodyear at CES 2024](https://optimise2.assets-servd.host/sparks-cms/production/images/goodyear-ces-3.png?w=1920&auto=compress%2Cformat&fit=crop&dm=1708790071&s=9d9a9f656090996c2a5680dcd57b04f4)