Merck Animal Health at VMX
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Sparks Marketing
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Award-Winning Carnival Exhibit
3D Exhibits' creative solution for Merck Animal Health at VMX centered around a 30'x60' exhibit that aligned with the "Show of Shows" theme. Inspired by old-time carnivals, the design aimed to immerse attendees in a big top atmosphere. The experience was built around an interactive skeeball game, fabric tents with lighting, artificial turf, and a curved LED wall. Drawing 8,800 visitors in four days, the exhibit earned Merck Animal Health the prestigious Best in Show award.
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