Netflix FYSEE Wins a BizBash Event Experience Award

Sparks Marketing
Netflix bizbash award

Sparks won a BizBash Event Experience Award in the “Best Awards Show Spinoff Event” category for the immersive experience we created at Netflix FYSEE, which took place at Raleigh Studios in Los Angeles, May 15 - June 20, 2022.

This project included transforming a 13,789 sq. ft. empty sound stage into a visually stunning exhibition space with an entry moment, two step-and-repeats and twelve scenes (six 30’x30’ and six 10’x20’) that brought Netflix’s Emmy contenders to life. We also handled show operations for 17 active events over the course of five weeks.

A dramatic lighting rig combined with realistic set designs for shows like Squid Game, Ozark, Bridgerton and Russian Doll delighted super fans and Television Academy Members and provided plenty of photo opportunities and Instagrammable moments. Four of the scenes contained technology-driven, interactive elements that allowed guests to enter the worlds of their favorite shows.

“It’s a true joy to work with both the Netflix and Sparks teams when bringing these stories to life,” says Michelle DeSanctis, VP of strategic accounts at Sparks. “Our ideas come from employees at all levels in the company as we explore, collaborate and exhaust all concept possibilities in order to create the most authentic representations of the Netflix titles that we all love.”