Sparks Wins Honors at Chief Marketer PRO Awards 2018
Sparks brings home three honors at the 28th annual PRO Awards 2018 ceremony presented by Chief Marketer. The PRO Awards recognize outstanding promotion marketing. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. Here are the winning submissions and case studies.
Gold Brand: Google Campaign:Hey Google CES Best Use of Event or Experiential Marketing (five venues or less)
Bronze Brand: Google Campaign: Hey Google CES Best Use of Disruptive Marketing
Bronze Brand: Marie Claire Campaign: The Next Big Thing Pop-Up Shop Best Retail Campaign
Hey Google CES
A Total Google CES and Las Vegas Takeover
The Google CES experience is a huge hit at the annual, four-day consumer electronics celebration. Google Assistant, devices, product integrations, and partner ecosystem are the focus, and stars, of the exhibit. The experience has all of Vegas and everyone at the show asking Assistant about everything under the sun, “Hey Google!” The brand showcases all things Assistant, but, in a way only Google can—a three-story Google Assistant Playground, Assistant activations in over 150 partner booths, three 20 ft. tall interactive gumball machines, an engaging social presence, big product announcements, and 54 large-scale OOH placements along the strip. Hey Google CES takes Gold and Bronze at the PRO Awards 2018. Check out the full Sparks case study.
Marie Claire The Next Big Thing Pop-Up Shop
Marie Claire Brings a First-to-Market, Hands-On Retail Pop-Up Experience to SoHo
Marie Claire magazine partners with Mastercard to launch The Next Big Thing Concept Shop, a first-to-market, hands-on retail pop-up experience. The shop brings to life the latest innovations in fashion, beauty, entertainment, technology, and wellness. Located at 120 Wooster Street in New York City’s SoHo neighborhood, the Marie Claire Next Big Thing concept shop offers consumers the opportunity to experience a new way to shop. The Next Big Thing Pop-Up Shop takes Bronze at the PRO Awards 2018. Check out the full Sparks case study.