Siemens at CES

Sparks Marketing
Siemens hero

A Metaverse Showcase at CES

Siemens showcased its role as a worldwide pioneer in the industrial metaverse at CES. Freeman created a captivating 50'x70' hybrid exhibit blending custom, rental, and technology-driven elements to convey Siemens' narrative of transforming everyday experiences through cutting-edge industrial technology. The exhibit featured interactive elements in each of the four client story zones, enhancing attendee engagement. The success of the exhibit was reflected in Siemens' in-exhibit surveys, showing a 30% year-over-year improvement. The exhibit received a nomination for Best of Show and impressed attendees and clients alike with its powerful stories and real-life resemblance to the renderings.