Exhibits Exclusive

Sparks is a global brand experience agency specializing in events, exhibits, and activations of every scale. We work with ambitious brands at every stage — bringing the same strategic thinking, flexible design options, and seamless execution to every show, every time.

As part of The Freeman Company

Sparks is backed by the industry's most trusted network — giving our partners unmatched access, resources, and show-floor expertise at every level.

Sparks doesn’t just execute events, we help define them. The strategy team partners with clients to set event objectives and strategy, develop insights-driven plans, and design measurable experiences to deliver against business goals.
Sparks provides integrated event services from beginning to end, including strategy, sponsorship sales and management, creative, content production, interactive activations, and conference management, through a single team, streamlining services so clients can focus on audiences’ needs rather than vendor management.
At Sparks, fabrication isn’t outsourced, it’s embedded. By building what we design, Sparks ensures quicker execution, tighter quality control, and seamless alignment between creative vision and physical execution.
Sparks delivers with people who understand local markets, ensuring every project is executed with cultural relevance and global consistency. With established teams across North America and Europe, plus a curated partner network worldwide, we bring ideas to life with precision at scale.
Sparks’ integrated agency solutions, with Freeman’s expertise, logistics, AV, rigging, show floor infrastructure, and exhibitor services, deliver big ideas at scale. It’s the unique combination of Sparks’ agency approach with Freeman’s proven execution across hundreds of venues nationwide that creates unforgettable events that drive results.
At Sparks, sustainability is built into how we work. Our modular exhibit systems are designed to be reused, reconfigured, and refreshed across shows and seasons, reducing material waste without compromising the quality or creativity of the final experience. It's a smarter way to show up: better for the planet, and better for brands who want their presence to reflect their values — on the floor and beyond.
Sparks is consistently recognized by industry leaders for creative excellence and strategic impact, with wins from Adweek, ILEA, Event Marketer, and more. These honors aren’t just for show. They reflect the kind of work that moves audiences and builds brands.

about sparks

Creatively led. Strategically driven. Brand obsessed.

who we are

let’s talk

Ready to create something extraordinary?

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For
Brands
Who
Lead,
Never
Follow.

As part of The Freeman Company

Strategy-Led. Outcome-Focused.

Sparks doesn’t just execute events, we help define them. The strategy team partners with clients to set event objectives and strategy, develop insights-driven plans, and design measurable experiences to deliver against business goals.

Integrated Solutions. Streamlined Management.

In-House Fabrication. Total Control.

At Sparks, fabrication isn’t outsourced, it’s embedded. By building what we design, Sparks ensures quicker execution, tighter quality control, and seamless alignment between creative vision and physical execution.

Global Reach. Local Presence.

Sparks delivers with people who understand local markets, ensuring every project is executed with cultural relevance and global consistency. With established teams across North America and Europe, plus a curated partner network worldwide, we bring ideas to life with precision at scale.

Big Ideas Delivered at Scale.

Sustainable Design. Lasting Impact.

Award-Winning Work. Recognized Results.

Sparks is consistently recognized by industry leaders for creative excellence and strategic impact, with wins from Adweek, ILEA, Event Marketer, and more. These honors aren’t just for show. They reflect the kind of work that moves audiences and builds brands.

about sparks

let’s talk

For Brands Who Lead, Never Follow.

As part of The Freeman Company

Strategy-Led. Outcome-Focused.

Sparks doesn’t just execute events, we help define them. The strategy team partners with clients to set event objectives and strategy, develop insights-driven plans, and design measurable experiences to deliver against business goals.

Integrated Solutions. Streamlined Management.

In-House Fabrication. Total Control.

At Sparks, fabrication isn’t outsourced, it’s embedded. By building what we design, Sparks ensures quicker execution, tighter quality control, and seamless alignment between creative vision and physical execution.

Global Reach. Local Presence.

Sparks delivers with people who understand local markets, ensuring every project is executed with cultural relevance and global consistency. With established teams across North America and Europe, plus a curated partner network worldwide, we bring ideas to life with precision at scale.

Big Ideas Delivered at Scale.

Sustainable Design. Lasting Impact.

Award-Winning Work. Recognized Results.

Sparks is consistently recognized by industry leaders for creative excellence and strategic impact, with wins from Adweek, ILEA, Event Marketer, and more. These honors aren’t just for show. They reflect the kind of work that moves audiences and builds brands.

about sparks

let’s talk

For
Brands
Who
Lead,
Never
Follow.