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Michelob ULTRA Courtside

The ULTRA experience

Michelob ULTRA hosted a sought-after event at Miami Art Week to celebrate its partnership with the NBA and launch their newly designed team cans. In addition to creating an LED basketball court, all screen content and a custom Courtside Challenge game that revealed the can art, we managed all technical/show production, graphics, staffing, F&B, security and registration. We also managed the NBA talent, artists and musicians including DJ Irie and rapper 21 Savage. The event garnered over 1B impressions, comparable only to the Super Bowl.

Services:

  • Creative & Design

  • Creative & Interactive Technologies

  • Event Production & AV

  • Fabrication & Logistics

Develop an ULTRA experience in the heart of Wynwood that was a party not-to-be-missed

Let’s create meaningful
experiences together.

Exceptional work is more than just the banner we wave–it’s our promise.

get in touch

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