Aprinnova’s luxe event inside the Eiffel Tower in Paris was the essence of chic sustainability and a standout experience of InCosmetics Global 2022. Branded screens outside the tower set the stage for a lush, immersive experience inside that featured large story walls, product stations, a living plant wall and LED totems that generated an AR forest. Before a panel discussion started, a French jazz singer added to the ambience, while a cocktail bar served custom drinks highlighting sugarcane, the company’s key product ingredient.