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Booking.com

Activation

Eurovision

Making it Easier to Experience the World

Booking.com entertained over 800 influencers and press at the Eurovision Song Contest in Turin, Italy, with a bespoke activation that highlighted their sponsorship of this annual cultural phenomenon. The energetic #BookingSoundLounge featured an interactive music table that invited guests to build and mix compositions of Eurovision hits through the years. Custom graphic travel scenes created a visual backdrop and were generative based on music mixed at the table. Players were encouraged to share photos on social media for chances to win prizes.

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  • Creative & Interactive Technologies

  • Fabrication & Logistics

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