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Michelob ULTRA

Activations

Copa América

The Ultimate Fan Experience

Sparks partnered with Michelob ULTRA to deliver the ultimate fan experience at this year’s CONMEBOL Copa América tournament. We brought ULTRA Beer Gardens to all 14 host stadiums, ensuring activation at every match. Fans enjoyed custom interactive games like Soccer Skee-Ball and 1v1 mini-pitches, along with branded bars, engaging photo opportunities, and exclusive ULTRA + PUMA jersey giveaways. These immersive spaces allowed fans to fully experience the joy, energy, and excitement of the tournament.

Services:

  • Brand Activations

  • Event Production & AV

Michelob ULTRA Beer Garden activation at a Copa América stadium
Fans playing Soccer Skee-Ball at the Michelob ULTRA Copa América activation
Michelob ULTRA branded bar serving fans at Copa América
ULTRA + PUMA jersey giveaway at the Copa América activation
Fans enjoying the Michelob ULTRA Beer Garden at Copa América
Fan at a 1v1 mini-pitch game in the Michelob ULTRA Beer Garden
Fans playing Soccer Skee-Ball at the Michelob ULTRA Copa América activation
Michelob ULTRA Beer Garden activation at a Copa América stadium

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experiences together.

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