Experiences that engage.

MOBILE TOUR

Edu Campus Tour

  • Figma Campus Tour 2022
  • Figma +
  • sparks

Here's the Scoop

Figma is a design platform for teams who build products together. Born on the Web, Figma helps teams brainstorm, design, and build better products, from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page.

Figma engaged Sparks to create an 8-stop tour to increase awareness of their new “Figma for Education” offerings among college students on both the East and West coasts of the United States.

SERVICES

  • Mobile Tour Services
  • Event production
  • Creative strategy & design
  • Content design & production
  • Fabrication & logistics
Figma Campus Tour 2022

Our goal was to create an attractive mobile activation, accompanied by in-person workshops to increase students’ familiarity with the platform, level-up their Figma skills, and build relationships with universities in New York City and the San Francisco/Bay area.

A fully wrapped ice cream truck was developed, complete with a larger-than-life ice cream cone topper, reminiscent of old-fashioned ice cream trucks to evoke nostalgia. Branded cups, napkins, toothpick flags, spoons and sprinkles in Figma colors made for a fun and shareable experience.

Figma employees (Figmates) engaged over 5,000 students, handing out free ice cream and promoting design workshops that were hosted in the evenings.

Figma Campus Tour 2022

Figmates also conducted interviews for social channels, took photos with Instax Mini cameras, and gave the photos to the students in branded frames as a fun keepsake. Students were encouraged to post pictures on social media and to tag #FigmaPopUp.

As part of the pop-up experience, students also received exclusive Figma merch such as bucket hats, pens, and stickers, while the first 50 students to arrive at each 90-minute workshop received branded water bottles, sweatshirts, and tote bags.

Let's create exceptional together.

Exceptional work is more than just the banner we wave–it's our promise.

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