Mars M&M's Global Fixture Program

Mars Inc. +
sparks

Fixtures Fuel Fun and Memorable Moments

Sparks coordinated with FITCH Design and Mars Retail Group to develop a new M&M’S fixture program that creates refreshed brand moments, a new visual identity and serves as a baseline for outfitting future global retail locations—old and new. To date, M&M’S retail locations in Disney Springs at Walt Disney World Resort in Orlando, FL, Mall of America in Bloomington, MN, Berlin, Germany, and Shanghai, China have received a new vibrant brand experience.

The new experiential stores, which include the colorful, signature M&M’S “Wall of Chocolate,” larger than life M&M’S character moments and the ability for guests to create their very own custom M&M’S candies, are designed to create memorable moments for M&M’S fans. Fans can even “visit” the store today with a virtual tour, available on MMS.com.

SERVICES

Retail Fixtures & Services
Creative Strategy & Design
Value Engineering
Digital Interactives
Fabrication & Logistics

With the overall M&M’S store look and feel established by FITCH and Mars Retail Group, we extended the M&M’S reimagined visual identity to its fixture program by developing a clean, modern, minimalist design.

Emphasizing neutral tones for fixture colors (wood, yellows, whites and browns), the goal was to let the M&M’S products and character personalities shine, preserving a brighter color palette for the debut of new, seasonal, or specially branded products.

Aside from a fresh aesthetic, our value engineering solutions offered cost-friendly, durable, custom components that prioritize functionality, flexibility, and deliver maximum visual impact.

An additional notable component that adds to the store’s dynamic environment and provides an opportunity for visitor engagement is the dispenser fixture tables we built in partnership with OnQ Solutions.

Designed to drive online sales and product education, the tables’ “Converge System'' features a moveable track with an iPad displaying product information at various touch points along the fixture, while also providing a call to action to purchase the dispensers online.

Highlights include:

Q-Line Series

Full of products to entice customers waiting in the Q-line, these fixtures are flexible and portable.
Spinner Fixture

Provides added weight, height, and a vibrant graphic opportunity for smaller merchandise.
Launch Fixture

The “hero” display for new products, seasonal/holiday collections, or branded partnership merchandise also comes with a flexible Parsons table, nesters, and riser.
Wardrobe Fixture

Displaying new apparel, it includes flexible shelving, bars to hang clothing, and comes with changeable graphic panels.
M&M Vitrine

An illuminated acrylic showcase/display draws attention to Custom Packing in the Personalization Area.
Sampling Booth

Designed for indoor/outdoor use, this moveable booth features eye-catching graphics attracting fans to try out new M&M’S flavors and products.
Spati Shop in Berlin

Similar to a bodega, this Berlin-specific space allows for new merchandising opportunities highlighting the new M&M’S Cafe, the company's first.