SecureWorks

Black Hat

Immersive Digital Experience

Secureworks’ 20’x20’ exhibit at Black Hat packed a lot of punch for its size. With 12’ LED walls and an LED ceiling, the space was designed to engulf visitors in a fully immersive digital experience. Hourly theater presentations led by cyber security specialists and deep-dive demo stations allowed the company to illustrate its expertise, while candy dispensers provided a fun, interactive way for visitors to vote on cyber security topics. A large, hanging shield and reflective gloss flooring added the finishing touches to the slick design.

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Sparks | Your Global Brand Experience Agency
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