Experiences that engage.


Apartment 5G

  • T-Mobile & Reese's +
  • sparks

Apartment 5G - All Treats, No Tricks

T-Mobile and Reese’s joined forces to create unforgettable trick-or-treating destinations this Halloween. Transforming a New York City brownstone and three T-Mobile stores into Apartment 5G, this monster mashup delivered 10 times the Reese’s and the limited-edition Reese’s Take 5G bar at unique destinations that illustrated the power of 5G in a delicious and entertaining way.


  • Event production
  • Creative strategy & design
  • Digital Interactives
  • Content design & production
  • Fabrication & logistics
T-Mobile & Reese’s Apartment 5G Doorbell

Welcome to Apartment 5G

Thematic magenta and orange lighting were combined with spooky sounds and Halloween decor to highlight two of the world’s most recognizable consumer brands in this fun-for-all-ages monster mash(up) experience.

Visitors drawn to the spooktacular Apartment 5G door in NYC were welcomed by a larger-than-life 3D-printed Reese’s Peanut Butter Cup doorbell that they could ring to receive a delicious surprise.

When unsuspecting visitors rang that bell, an absolute haul of Reese’s candy, including the exclusive limited edition Take 5G bar, shot into their bags at lightening 5G speeds. This effect was a fun and engaging representation of T-Mobile's high-speed 5G capabilities.

Adults and kids alike enjoyed scaled versions of the same experience in T-Mobile retail stores in Santa Monica, CA, Southlake, TX, and Miami, FL. Ten lucky visitors won a free 5G smartphone, a year of T-Mobile 5G service, and a year of free Reese’s product!

It made perfect sense to partner with THE famously layered candy brand to create the official candy of 5G, the Reese's Take 5G bar … AND the best trick-or-treating experience. Zero tricks, way more Reese’s … now that’s Halloween on 5G!


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