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ASCO’s Breakthroughs, ESMO’s Debates, and the Exhibit Halls Between Them
At a Glance Oncology’s two biggest meetings take place at opposite ends of the year — and of the world. ASCO in Chicago is where the latest breakthroughs are uncovered. This year, announcements included a pancreatic cancer drug that roughly doubled survival, long-term proof for cancer vaccines and bispecific antibodies, and a clear turn toward…
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5 Ways Healthcare Brands Can Turn Complex Science into Trust
Healthcare marketing rarely suffers from a lack of information. Between clinical data, regulatory language, and competing digital channels, healthcare and pharma brands are often working harder than most to be heard — let alone remembered. The harder question isn’t what to say. It’s how to make people stop, understand, and hold onto it once they…
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Sparks and The Freeman Company Recognized for Procurement Excellence at SAP’s Procurement Waves 2026
Sparks and The Freeman Company (TFC) were honored with SAP’s Collaboration and Agility award at the inaugural Procurement Waves 2026 event, part of SAP’s Supplier Awards program recognizing partners for innovation, excellence and sustainability. The recognition reflects a long-standing partnership between Sparks, TFC, and SAP, spanning event and experience work across shifting timelines and evolving…
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Sparks Names Adam Charles Chief Client Officer and Head of Events & Experiences and Grant Ogburn Joins as Chief Growth Officer
PHILADELPHIA, PA (SEPTEMBER 11, 2026) — Sparks, a leading global experiential marketing agency, today announced two senior leadership appointments centered on one goal: driving client success through transformative experiences. Adam Charles has been named to the newly created role of Chief Client Officer and head of Sparks’ Events & Experiences business, with a mandate to…
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Why Congress Data Doesn’t Change Clinical Practice: A Medical Affairs Guide to Closing the Gap
At a Glance At medical congresses, physicians often sit through long, expensive sessions only to retain the headline takeaways, and then go back to their practices without the insights that would actually change a treatment decision. For instance, they might not recall which patients the result applies to, or which elements need ongoing monitoring. Medical…
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Optimizing The Medical Affairs Function at Pharma Conventions
At a Glance Separate from sales conversations, every pharma exhibit booth faces scientific questions from physicians and other clinicians such as APPs (Advanced Practice Providers) and PharmDs that its commercial staff can’t answer. These queries are typically handled by the company’s Medical Affairs team. Medical Affairs should operate physically and operationally separate from sales, staffed…
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New Survey: Nearly a Third of Event Marketing Leaders Lose Sleep Over Proving ROI
If you ask event marketing leaders about the hardest part of evolving their strategy, you get two answers, not one: proving what a program returned, and making every attendee feel it was built for them. That was among the clearest findings in a survey Sparks brought to three of the industry’s largest gatherings this year:…
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Sparks Takes the Stage at the CEMA Summit in Toronto
CEMA exists to give the people who manage event marketing for North America’s biggest brands a place to discuss emerging industry issues, make new connections, and most importantly, connect with each other honestly. The Corporate Event Marketing Association — now a division of PCMA — builds its annual Summit around that mission. It brings the…
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ServiceNow & Workday Honored at EXHIBITOR’s 23rd Annual Corporate Event Awards
Sparks has two wins to celebrate in EXHIBITOR magazine’s 23rd Annual Corporate Event Awards — including the program’s top honor. ServiceNow’s Knowledge 2025 conference took home the Judges’ Choice Award, and Workday Rising 2025 was also named a winner in the Customer Conference/Event category. Now in its 23rd year, the program judges entries primarily on…
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8 Exhibit Experiences That Made Black Hat 2026 Impossible to Ignore
At a Glance Black Hat 2026 brought more than 20,000 security professionals to the Mandalay Bay Convention Center in Las Vegas, with the Business Hall opening its doors August 4th through the show’s close on the 6th. It’s one of the industry’s most technical audiences — practitioners, not just buyers — and that changes what…
