iX/i4 Tour

We designed a sleek and modern 600 sq. ft. all-weather, outdoor aluminum structure to house two of BMW’s latest electric cars for their “ride and drive” mobile tour. The flexible space included custom-printed 3D side panels and a hospitality area with an impressive 15’w x 8’h LED wall with changing graphics and messaging. We also designed an interactive app experience that gave customers vehicle specs, locations of charging stations and an easy way to order a car. The whole experience only required half a day to install or dismantle.