Slack Frontiers

Working with a new team, budget constraints, and an aggressive timeline of six weeks from design to teardown, Sparks delivered an innovative experience for Slack’s annual flagship event that celebrated the company’s positive brand story and casual, work-from-anywhere vibe. In addition to creating an executive briefing center, Sparks designed five theaters on the show floor and an engaging showcase area with unique photo opps. Playful interactives on 8’ tall walls and a visit from singer/songwriter Janelle Monáe made the event even more memorable.