contact

Areas of focus

Areas of focus

privacy policy

© 2026 Sparks Marketing LLC. All Rights Reserved.

terms of use

EXPERIENTIAL MARKETING RESEARCH INSIGHTS

The conversations
the main stage misses.

get the insights

Research-backed insights shaping the future of experiential marketing.

At Sparks, we combine proprietary research with leading industry studies to understand how audiences connect with brands through live experiences.

Explore key insights on audience expectations, professional learning, human connection, and the continued value of in-person experiences.

EXECUTIVE WORKSHOP INSIGHTS

The conversations
the main stage misses.

get the insights

Research-backed insights shaping the future of experiential marketing.

At Sparks, we combine proprietary research with leading industry studies to understand how audiences connect with brands through live experiences.

Explore key insights on audience expectations, professional learning, human connection, and the continued value of in-person experiences.

WHAT’S INSIDE

A snapshot of research informing experiential marketing today.

A snapshot of research informing experiential marketing today. You’ll find key insights on:

Gen Z and In-Person Investment

How younger professionals are valuing live experiences and stronger business relationships.

Professional Learning

Why in-person events continue to stand out as a preferred source for professional development.

Human Connection

Why face-to-face interaction remains one of the strongest differentiators of live experiences.

Complete the form to access the downloadable research insights.

Working session at Sparks Uncanned

Sparks Uncanned: What Happens When the Right People Are in the Room

Some of these insights were featured in Sparks’ UnCanned executive workshop series, where senior marketing leaders explored the trends shaping the future of experiential marketing.

Read the Article

About Sparks

Creative led.
Strategically driven.
Brand obsessed.

who we are

Let’s talk

Ready to create something extraordinary?

get in touch

About Sparks

Creative led.
Strategically driven.
Brand obsessed.

who we are

Let’s talk

Ready to create something extraordinary?

get in touch

News, trends and insights

what’s new
Sparks | Your Global Brand Experience Agency
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.