Sparks Named to Event Marketer's 2026 IT List and FAB 50

We're proud to announce that Sparks has earned a place on two of the experiential marketing industry's most respected lists — Event Marketer's 2026 IT List and the 2026 FAB 50 — in the same year.

The IT List recognizes the top 100 event agencies in the industry. The FAB 50 honors the top fabricators and builders in the events and exhibit space. Together, they represent the full range of what it takes to design and deliver exceptional brand experiences — from strategic vision to physical craft. Being named to both in 2026 confirms what our clients already know: Sparks operates across that entire spectrum. It's a distinction that means something — and one that's been more than a century in the making.

Recognized at the Highest Level

Event Marketer has tracked the experiential marketing industry since 2002. Its annual lists are among the most closely watched benchmarks in the field, assessed across creative output, production capability, client relationships, talent development, and the ability to deliver complex, large-scale work under real-world conditions.

The 2026 IT List, in particular, recognized agencies navigating a defining tension in the industry right now: how to apply emerging technologies — including AI — without losing the irreplaceable human quality that makes live experience matter. The best agencies, Event Marketer noted, are doing both: investing in tools that unlock speed and creative possibility while doubling down on the people and relationships that make great work happen.

The FAB 50 spotlights builders pushing the physical limits of what an exhibit or activation can be. This year's honorees were recognized for immersive environments and crafted spaces that go beyond display — experiences that engage every sense and leave a lasting impression.

Two Lists. One Throughline.

Being named to the IT List and the FAB 50 in the same year is not a coincidence — it's a reflection of how Sparks is built.

The IT List is about agency excellence: creative thinking, strategic partnership, talent, and the ability to do exceptional work at scale. The FAB 50 is about craft: the skill, ingenuity, and physical execution that brings a brand environment to life. Most agencies are recognized for one or the other. Sparks is recognized for both because we genuinely do both, and we do them together.

That's made possible by the infrastructure behind the work: 1,100 experiential experts, four fabrication facilities, and 16 global offices operating in concert. For brands evaluating experiential partners, that matters. The best experiences don't suffer a handoff between the team that imagined them and the team that builds them. At Sparks, those are the same team.

What's Ahead

Sparks is the world's leading brand experience agency specializing in the design and production of experiential marketing, trade show exhibits, corporate events, and branded environments — with the strategic depth of a leading agency and the production capability to match. Since 1919, we've been building experiences that move people. Today, that means more than 5,000 projects a year across every major market in the world.

As the industry continues to evolve — with AI reshaping production workflows, audiences expecting more immersive engagements, and brands demanding measurable outcomes from every activation — Sparks is positioned to lead. We're investing in the capabilities, talent, and tools that allow us to do our best work faster, smarter, and at greater scale. These recognitions are a milestone, not a destination.

To learn more about working with Sparks, visit our work or get in touch.