Before the panels begin and POSSIBLE 2026 takes over, Sparks hosted First Night. A private rooftop dinner for a carefully assembled group of CMOs and senior marketing leaders at Soho Beach House, Miami Beach, on Sunday, April 26.
First Night at Soho Beach House, Miami Beach
Held the night before one of the marketing industry’s most anticipated gatherings of the year, First Night was about what happens when the right people share an unhurried evening together: bold ideas, meaningful partnerships, and a chance to look ahead together.
A Partnership with The Ad Council
Co-hosted by Sparks and The Ad Council, the gathering brought together leaders from some of the world’s most forward-thinking brands for candid conversation and curated connection. No agenda. No panels. Just the kind of dialogue that rarely happens on a conference floor.
The event was created in partnership with The Ad Council, the nonprofit behind more than 80 years of the country’s most iconic social impact campaigns, from Smokey Bear to Love Has No Labels. Their mission to convene the best storytellers to educate, unite, and uplift made them a natural partner for an evening built around exactly that.
A Look Inside First Night
First Night is an expression of what Sparks believes most deeply: that the experiences worth remembering are the ones designed with intention, restraint, and an obsessive focus on the people in the room.
