Sparks Honored in the Fast Company Innovation by Design Awards

Sparks Named an Honorable Mention in the Fast Company 2025 Innovation by Design Awards for Netflix FYSEE Event

Honorees include nearly 300 projects, products, and services from The New York Times, Jones Knowles Ritchie, Adobe, and others.

PHILADELPHIA, PA, September 15, 2025 — Sparks, a leading global brand experience agency, is proud to announce that it has been named an honorable mention in the Fast Company Innovation by Design Awards for 2025 in the Experience Design category.

Now in its 14th year, the Innovation by Design Awards celebrate the designers and businesses addressing today’s most urgent challenges while anticipating the problems of tomorrow. The program is one of the most prestigious design competitions in the industry, spotlighting work that exemplifies originality, beauty, sustainability, user insight, cultural significance, and measurable business impact.

In 2024 Netflix partnered with Sparks for a third year for the return of its popular FYSEE; a multi-week interactive event in Los Angeles that offered industry insiders experiences tied to Netflix's top Emmy contenders. Guests have the opportunity to immerse themselves in innovative, themed experiences featuring top titles all while mingling with the cast and creators of these popular shows. 2024's highlights included an interactive 360-degree experience of 3 Body Problem, a hands-on craft session inspired by Avatar: The Last Airbender, a black and white inspired Ripley vignette and fun with Big Mouth and Squid Game.

“Partnering with Netflix on FYSEE has given us the opportunity to bring fans and enthusiasts even closer to the stories and creators they love,” said Robin Lickliter, Chief Experience Officer of Sparks. “This recognition truly celebrates the power of collaboration, innovation, and immersive storytelling to create unforgettable experiences that truly resonate.”

Honorees were selected by a panel of leading designers, business executives from leading organizations, and Fast Company editors.

“The Innovation by Design Awards celebrate bold ideas and work that proves design is a true driver of business and societal progress. This year’s honorees show how creative thinking can unlock new markets, build stronger organizations, and deliver meaningful impact at scale,” said Brendan Vaughan, editor-in-chief of Fast Company.

See the complete list and read about the winners in the Fall issue of Fast Company magazine on newsstands September 23, 2025.

About Sparks
Sparks is a leading global brand experience agency specializing in the design and execution of award-winning experiences that connect brands with their most important audiences. With a strong emphasis on creativity, innovation, and flawless execution, we deliver experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world. As the experiential marketing agency line of business within The Freeman Company, Sparks brings a unique blend of strategic insight and executional excellence to every brand activation, corporate event, and trade show exhibit. Learn more at www.wearesparks.com.

About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.