Sparks Wins Big in the Experiential and Event PR Awards

We Build Meaningful Experiences.
The Industry Noticed.

We are thrilled to announce that Sparks’ projects have been honored with 2025 Experiential and Event PR awards, presented on behalf of PR News and Chief Marketer. These awards recognize the best PR events of the year, highlighting standout creativity, strategy and behind-the-scenes excellence.

This year, nine Sparks projects were recognized across seven categories, with three winning gold. Read on to discover our winning projects.

Vox Media Eater Under Wraps 2024

Best Pop-Up Store

This unique, exclusive holiday-themed activation won in the “Best Pop-Up Store” category. Vox Media’s two-day event in Brooklyn, New York aimed to present Eater—a digital media brand with a focus on all things foodie—as the “go-to” for restaurant dining, holiday gift ideas and food and restaurant trends.

Between two contrasting key spaces — The Market and Cocktail Lounge — over 800 attendees and sponsor partners perused the digital food publication brought to life. Toying with the idea of “under wraps,” Sparks strategically integrated secrets and elements of surprise into the layout. The moody Cocktail Lounge, for example, was concealed behind a bookshelf wall of Eater tomato cans, making for an amazing reveal.

Siemens at CES 2025

Best Trade Show Booth Experience

This show-stopping experience at CES 2025 co-won in the category for “Best Trade Show Booth Experience.” Partnering with Siemens, we designed a two-story, immersive experience to showcase innovation and sustainable solutions for everyday living.

Complete with multi-touch point storytelling, mesmerizing translucent, LED screens and customer-centric story areas, we were able to amplify Siemens’ key message and reinforce the brand as a leader in the industry.

Notably, two of our other projects — Salesforce at MWC and Salesforce at NRF — received honorable mentions in this category.

Amazon Upfront 2024

Best Upfront/Newfront

Amazon Upfront, held annually in New York City, won in the “Best Upfront/Newfront” category. This Sparks-produced event set Amazon apart from its competitors and established a new standard for Upfront presentations.

With a strategic combination of A-list celebrities, exclusive content announcements, and a highly-immersive, theatrical venue, Sparks helped create a unique and unforgettable experience. The event leveraged cutting-edge audiovisual technology – including choreographed, large-scale LED screens and immersive sound systems – to deliver a visually stunning and engaging presentation.

Further Recognition

Aside from our winners, the following projects received honorable mentions in their respective categories:

Netflix FYSEE 2024: Best Entertainment Tie-in/Sponsorship Activation

Fanatics Fest NYC 2024: Best Festival/Fanfest Activation

Salesforce AWS re:Invent 2024, MWC and NRF 2025: Best Product Launch/Unveil

Michelob Ultra Copa America 2024: Best Sports Tie-in/Sponsorship Activation

Salesforce at MWC and NRF 2025: Best Trade Show Booth Experience

To check out the rest of the best, click here.