Amazon Upfront 2025 was a dynamic showcase designed to captivate advertisers and media buyers. Hosted at the Beacon Theatre and New York Public Library, the event combined compelling content with a high-touch experience, reinforcing Amazon’s leadership in premium advertising.

Attendees explored exclusive content previews, strategic networking opportunities, and immersive brand interactions. Sparks brought Amazon’s vision to life through thoughtful fabrications, including walnut wood veneer, brass accents, marquee lighting, and talent-driven graphics, creating a cinematic atmosphere.

More than just an event, Amazon Upfront 2025 played a critical role in the ad-buying cycle, strengthening partnerships and influencing market decisions. Sparks ensured a cohesive and engaging experience, helping Amazon set a new benchmark for Upfront activations.