Transform the Everyday

Siemens

Connecting Innovations: The Industrial Metaverse Comes Alive

Siemens showcased an empowering role as a worldwide pioneer in the industrial metaverse at CES in Las Vegas. Freeman created a captivating 50×70 hybrid exhibit blending custom, rental, and technology-driven elements to convey Siemens’ narrative of transforming everyday experiences through cutting-edge industrial technology. The exhibit featured interactive elements in each of the four client story zones, enhancing attendee engagement. The success of the exhibit was reflected in Siemens’ in-exhibit surveys, showing a 30% year-over-year improvement. The exhibit received a nomination for Best of Show and impressed visitors with its powerful stories and real-life resemblance to the renderings.

Siemens booth at CES 2025 featuring a Sparks-designed immersive LED tunnel — LED walls wrapping overhead as a ceiling canopy with ocean-wave graphics, a cylindrical product display, and attendees engaging with a Siemens host.
Angled corner view of a Sparks-designed Siemens LED video wall at CES 2025 — illuminated Siemens wordmark meeting a second panel with geometric arrow motifs in electric blue and cyan.
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