Vox Media

Vox Media’s Eater created “Under Wraps,” a unique holiday market and hidden cocktail lounge that brought the digital food publication to life for 800 attendees and sponsor partners. The event offered a hyper-curated shopping experience featuring Eater editor-picked gifts, chef appearances (including World Central Kitchen Chef Corps Member Maiko Kyogoku), interactive programming like cookbook signings and gingerbread house decorating, and a secret cocktail lounge revealed through a striking bookshelf lined with Eater’s signature tomato cans. We designed two distinct yet harmonious spaces: a bold and playful market and an intimate, moody cocktail lounge, seamlessly translating Eater’s digital brand identity into a tangible, memorable experience that resonated with their millennial and Gen Z audience.