ASML Experience Center

The ASML Experience Center Light Lab in San Diego, CA, presents the company's groundbreaking innovations through a series of immersive and interactive moments geared at delighting trained tech recruits as well as school-aged children. As guests continue through the space, they encounter a series of six interactive stations that demonstrate deep ultraviolet (DUV) and EUV technology, and highlight some of the most compelling challenges ASML engineers tackle every day. The stations offer a level of detail that demonstrates to science and tech recruits how ASML creates, controls, and integrates light while remaining entertaining and educational enough for school-aged children. On the surrounding walls, an array of interactive displays and murals offer a deeper look at the company’s history and products – including an artifacts space, where visitors view key pieces of the light sources up close.

  • Brand Environment Services
  • Strategy & Measurement
  • Creative Strategy & Design
  • Digital Interactives
  • Content Design & Production
  • Fabrication & Logistics
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