Once a year, brands within the Anheuser-Busch InBev portfolio get together to inspire their wholesaler community with exciting marketing initiatives, products, and innovations at the highly-anticipated Sales and Marketing Communications Meeting (SAMCOM).
In the wake of COVID-19, SAMCOM was transformed into a completely virtual experience. As a result, Michelob ULTRA needed an engaging digital solution to make an impact with their wholesalers and continue the momentum the brand was experiencing as the fastest growing within the ABI portfolio.
Exceptional work is more than just the banner we wave–it's our promise.
Salesforce, the world’s #1 customer relationship management (CRM) platform partnered with an Extended Reality Stage (xR) and Sparks to create richer, more meaningful digital experiences that transcend the limitations of traditional conferences and events.
Michelob ULTRA's epic Miami Art Week event showcased their NBA partnership and featured an LED basketball court, custom game, NBA talent, and artists.
