Content Production
Michelob ULTRA Virtual SAMCOM
Sharing Goals and Driving Engagement
Once a year, brands within the Anheuser-Busch InBev portfolio get together to inspire their wholesaler community with exciting marketing initiatives, products, and innovations at the highly-anticipated Sales and Marketing Communications Meeting (SAMCOM).
In the wake of COVID-19, SAMCOM was transformed into a completely virtual experience. As a result, Michelob ULTRA needed an engaging digital solution to make an impact with their wholesalers and continue the momentum the brand was experiencing as the fastest growing within the ABI portfolio.
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