Michelob ULTRA
Content Production
Virtual SAMCOM
Sharing Goals and Driving Engagement
Once a year, brands within the Anheuser-Busch InBev portfolio get together to inspire their wholesaler community with exciting marketing initiatives, products, and innovations at the highly-anticipated Sales and Marketing Communications Meeting (SAMCOM).
In the wake of COVID-19, SAMCOM was transformed into a completely virtual experience. As a result, Michelob ULTRA needed an engaging digital solution to make an impact with their wholesalers and continue the momentum the brand was experiencing as the fastest growing within the ABI portfolio.
Services:
