SoHo Experience

Where Science Meets Art, and Technology Meets Imagination

Dolby Soho Experience was the brand’s long-term pop-up in the heart of New York City where science, art, technology, and imagination converged. A true creative sanctuary, Dolby engaged Sparks to transform a 30,000 square foot, multi-level space into an innovative, sensory environment that would deliver a series of fresh, immersive audiovisual experiences to the public and creative community.

  • Brand Environment Services
  • Strategy & Measurement
  • Creative Strategy & Design
  • Digital Interactives
  • Content Design & Production
  • Fabrication & Logistics
Dolby SOHO 2018 Photo Match 003
Dolby SOHO 2018 Photo Match 003
Muse Lab AR Group
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Let's create exceptional together.

Exceptional work is more than just the banner we wave–it's our promise.

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