NYC Toy Fair

Efficient and creative in a vast showcase

Melissa and Doug’s 50x150 custom exhibit at the NYC Toy Fair masterfully blended creativity and efficiency. Designed for easy installation, the exhibit showcased a vast range of products and merchandise while still being visually attractive. The open layout started with a controlled entrance and led to an executive conference room at the back, capable of accommodating 60 salespeople working simultaneously. Custom-lit headers and magnet shelving provided flexibility. The client hailed it as their "best and easiest show ever!"

  • Brand Environment Services
  • Strategy & Measurement
  • Creative Strategy & Design
  • Content Design & Production
  • Fabrication & Logistics
MD 8 2x
MD 6 2x
MD 5 2x
MD 3 2x
MD 4 2x
MD 2 2x
MD 7 2x
MD 1 2x

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