Melissa and Doug’s 50x150 custom exhibit at the NYC Toy Fair masterfully blended creativity and efficiency. Designed for easy installation, the exhibit showcased a vast range of products and merchandise while still being visually attractive. The open layout started with a controlled entrance and led to an executive conference room at the back, capable of accommodating 60 salespeople working simultaneously. Custom-lit headers and magnet shelving provided flexibility. The client hailed it as their "best and easiest show ever!"