Topps’ 30’x30’ footprint at Comic Con featured a strong digital component, designed to collect attendee data and convert visitors to Topps Mobile App users. Highlighting major league sports figures, as well as Disney, Marvel and Star Wars’ favorites, custom interactive experiences facilitated by touchscreens with webcams invited attendees into the mesmerizing world of collectibles. Attendees could create their own baseball cards, participate in interactive games and trivia and win fun prizes—giving Topps the opportunity for post-show communication.