brand activation
Meta made a big IRL impact at Paley WKND with an 18’x50’ custom space that demonstrated the benefits and excitement of learning in the metaverse. Starting with a Sparks-produced brand video, the attendee journey highlighted content partners and offered AR interactives like digital face painting, a curated visit to the NY Public Library, and seeing parts of the Amazon rainforest in the palm of your hand. The experience culminated in a VR moment that invited participants to visit the International Space Station.
Services:
Demonstrate the way technology connects others to education with a welcoming vibe.
The task required an activation that was approachable from all sides while allowing for an immersive room for a VR experience, a number of stations that allowed for interactive AR, traditional video stations, and room for gathering crowds.
