T-Mobile

NFL Takeover

T Mobile NFL Draft Takeover

The NFL Draft Experience

T-Mobile partnered with the NFL to create an unforgettable fan experience during the NFL Draft in Kansas City. We transformed the T-Mobile Center into a vibrant hub, welcoming over 800 employees and their families. Guests enjoyed a T-Mobile magenta tunnel entrance, interactive games, a DJ, food and drink specials, and photo ops with Chiefs players and cheerleaders. We also facilitated Operation Breakthrough, where attendees packed STEM boxes for underserved communities. Key highlights included a check presentation to Operation Breakthrough, a spectacular drone show at Kelce Jam, and three LED mobile billboard vehicles displaying custom T-Mobile messaging throughout Kansas City. These immersive experiences highlighted T-Mobile’s commitment to the community and its “Best Network, Best Value” messaging.

  • Michelob ULTRA Summit

    Michelob ULTRA Summit

    Awards 2026 EX Awards Winner Category:  Best Olympic Activation — a first-ever EX Awards category created to recognize the brand…

  • Netflix House

    Netflix House

    The Opportunity The goal of Netflix House is to meet fans where they live, build local economic and cultural footholds,…

Sparks | Your Global Brand Experience Agency
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