Salesforce
Content Production
(RED) HIV/AIDS Video
Partnering for a Difference
The organization (RED) is dedicated to building better health systems that fight global pandemics such as AIDS and COVID-19. Through strategic partnerships, (RED) creates products and experiences that raise money for global health initiatives.
Salesforce engaged Sparks to create a short, documentary-style film for (RED) to raise awareness of the continued fight against AIDS and the significant impact that COVID-19 has had on their work. Through very human stories captured on location, the film shows how resources from (RED)’s global fund are used to combat HIV/AIDS—a crisis that disproportionately affects women and girls and has been made all the more complicated by COVID-19.
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