Shutterstock’s 20’x30’ exhibit at SXSW had lofty objectives: generate leads, connect with creatives, and establish the brand as a go-to partner for studios and 3D projects. The resulting dynamic experience included an iMac demo station, product demo/lounge areas, and hosting space. A double-sided mosaic wall of monitors extended vibrant graphics from the floor to an overhead sign. A Shutterstock AI experience had guests typing in descriptive words to generate images that were then displayed on the back wall, drawing in passersby.