contact

Areas of focus

Areas of focus

privacy policy

© 2026 Sparks Marketing LLC, A Freeman Company. All Rights Reserved.

terms of use

VMware

Exhibits

Explore EU

VM Ware Explore 1920x1080 7

Translating Presence for European Audiences

Working with our European fabrication partners, we translated the aesthetics and functionality of VMware’s US event to a scaled experience at Explore Barcelona. Custom planters, greenery and light wood finishes made the 24m x 31m space approachable, while multiple large-scale LED screens provided ample opportunities for brand messaging. Hands-on demos, theater presentations and a custom-built, interactive racing game were additional attractions providing a variety of ways for attendees to engage.

Services:

  • Creative & Design

  • Creative & Interactive Technologies

  • Event Production & AV

  • Fabrication & Logistics

Let’s create meaningful
experiences together.

Exceptional work is more than just the banner we wave–it’s our promise.

get in touch

See other projects like this

  • Salesforce Beach

    Salesforce Beach

    The Opportunity The marketing leaders who Salesforce most wants to reach spend the week along the Croisette at Cannes Lions,…

  • Michelob ULTRA Summit

    Michelob ULTRA Summit

    Awards 2026 EX Awards Winner Category:  Best Olympic Activation — a first-ever EX Awards category created to recognize the brand…

Sparks | Your Global Brand Experience Agency
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.