Making Waves
With its “Making Waves” brand promise in mind, Yamaha partnered with Freeman experiential design “conductors,” who orchestrated an intentional space. The team designed a truly immersive experience where audiences created meaningful and shareable connections through music.
Result
The new Yamaha CFX piano served as the center of attention on an oversized, retro-styled record player surrounded by various sound “stages.” Attendees could hear, feel, and share their experiences with new products on social media. And the in-booth experience was supported by a light show that brought the waves of music to life — a huge LED wall featured video and imagery moving in time with the melody.
