Sparks and The Freeman Company Recognized for Procurement Excellence at SAP’s Procurement Waves 2026

Sparks and The Freeman Company (TFC) were honored with SAP’s Collaboration and Agility award at the inaugural Procurement Waves 2026 event, part of SAP’s Supplier Awards program recognizing partners for innovation, excellence and sustainability.

The recognition reflects a long-standing partnership between Sparks, TFC, and SAP, spanning event and experience work across shifting timelines and evolving priorities. In its award letter, SAP wrote:

“Over our decades-long partnership, Sparks and The Freeman Company have consistently operated not as a vendor, but as an extension of our team. When success requires extra miles, you walk them with us, shoulder-to-shoulder, until the goal is met. Beyond the flawless delivery and operational excellence, we appreciate the human side of our collaboration. You treat our brand and our people with care.”

– SAP

Gena Galbraith, SVP Account Direction at Sparks, also joined SAP’s “Voice of the Supplier” panel at the event, sharing perspective on what makes long-term supplier partnerships work.

The award reflects the contributions of account directors, producers, creatives, client solutions, operation teams, and colleagues across Sparks and TFC who support the SAP relationship year-round.

Sparks thanks SAP for the recognition and looks forward to continuing the partnership in the years ahead.