Make 

your 

brand 

unforgettable 

at 

CES 

2026. 

Sparks partnered with Google at CES on a new design concept with a more open layout and experience. Sparks fabricated and produced the overall environment, architecture, and technical infrastructure, designed the overhead canopy and concrete pad, provided creative oversight, and managed all operations and logistics details required when installing custom buildings in a temporary event environment. The resulting 100'x180' custom build provided an immersive and exciting experience for visitors. This project won two Platinum Muse Creative Awards and placed first for a Chief Marketer Experiential & Event PR Award.

The CES 2019 Google Assistant Playground, a groundbreaking two-story installation, won in two categories. The design featured a striking LED façade, vast plaza, and a closed-off upper level that housed the talk of the show—The Ride. Taking CES 2019 attendees on an unforgettable journey, The Ride served as the most exhilarating feature of the 18,000 square foot Google Playground. Showcasing all of the ways to use the Google Assistant, it told a heartwarming story featuring 3D characters. Reminiscent of Disney’s “It’s a Small World,” The Ride took participants on a journey into the world of a parent juggling errands with the kids on a busy day while also planning for grandma’s 90th birthday—all the while showcasing how Google Assistant provides help throughout capabilities. This activation won multiple experiential awards. Experience The Ride!

Siemens showcased its role as a worldwide pioneer in the industrial metaverse at CES. Freeman created a captivating 50'x70' hybrid exhibit blending custom, rental, and technology-driven elements to convey Siemens' narrative of transforming everyday experiences through cutting-edge industrial technology. The exhibit featured interactive elements in each of the four client story zones, enhancing attendee engagement. The success of the exhibit was reflected in Siemens' in-exhibit surveys, showing a 30% year-over-year improvement. The exhibit received a nomination for Best of Show and impressed attendees and clients alike with its powerful stories and real-life resemblance to the renderings.

To bring Kohler’s designs to life, 3D Exhibits, a Sparks Company, skillfully constructed an immersive exhibit at CES that unveiled innovative products, cutting-edge designs, and smart home wellness experiences. A leader in transforming living spaces, Kohler drew inspiration from relief, recovery, and personal care as for its advanced technology and thoughtful design to promote overall well-being. This exhibit won a CES Best of Show award!

Debuting at CES, Goodyear aimed to affirm its position as an industry leader. The 60'x100' custom booth featured a captivating LED screen that showcased in-house content by Sparks. Various vehicles highlighted partnerships, while meeting rooms and a simulation engaged visitors, and an executive broadcast room facilitated CEO interviews. Materials like fabric and wood combined with creative lighting produced a cohesive aesthetic. Interactive elements (including a selfie station and mosaic photo wall) encouraged attendee participation and solidified Goodyear's presence as a visionary force in future mobility.

Dolby showcased their Consumer Entertainment portfolio with an immersive experience that was custom-built by Sparks and powered by Dolby technologies at CES. The 12,000 square foot Dolby experience showcased the varied fan experiences of Dolby Vision and Dolby Atmos – the company’s audio-visual technologies – through 51 demos. It featured a particularly effective, interactive "Dolby on” versus “Dolby off” button moment in the lobby of Park MGM’s concert venue, Dolby Live. The exhibit successfully elevated the brand's presence by hosting hundreds of invite-only meetings in a demo-first environment, building buzz among attendees, press, influencers, analysts, and industry pros.

Experience the forefront of automotive technology with Sparks' meticulously crafted showcase for Elektrobit at CES. The exhibit put on display Elektrobit's groundbreaking 360° solution for software-defined vehicle enablement, pushing the boundaries of innovation in the automotive industry. From immersive demos to hands-on experiences, attendees were captivated by the Next-Gen Digital Cockpit and other cutting-edge offerings.