Cybereason's showstopping 30’x30’ exhibit at RSA leveraged media, mirrors and movement to showcase their technology and establish themselves as a major player in the cybersecurity field. An LED wall covered an entire side of the exhibit, and mirrored 55” touchscreen monitors as well as mirrored laminates used throughout the space dynamically reflected brand messages. Visitors who stayed in the immersive environment for a theater presentation or interactive demo were rewarded with a postcard that entitled them to a custom-printed hoodie.