Experiences that engage.


Cybereason RSA

  • Cybereason +
  • sparks

Captivating Attendees through Motion

Cybereason is the XDR company partnering with Defenders to end attacks at the endpoint, in the cloud and across the entire enterprise ecosystem. To show off the unmatched power and capability of Cybereason XDR powered by Google Cloud at RSA, the brand went all in on an immersive, one-of-a-kind digital experience.


  • Exhibit & Expo Services
  • Creative strategy & design
  • digital interactives
  • Fabrication & logistics

The stunning 30’x30’ exhibit at RSA was a winning illustration of the marriage between Sparks and 3D Exhibits.

Leveraging media, mirrors and movement, the Philadelphia and Chicago-based divisions of the sister companies came together to showcase Cybereason’s technology in an over-the-top showstopper of an experience, helping to further the brand’s positioning as a major player in the cyber security field. The Cybereason brand was encompassing, giving the illusion that visitors were part of an extended environment. An LED wall covered an entire side of the exhibit, and mirrored 55” touchscreen monitors as well as mirrored laminates used throughout the space dynamically reflected brand messages.

In-booth theater presentations covered a multitude of Cybereason capabilities and topics ranging from Ransomeware Defense to Delivering Faster IR. Interactive demo stations allowed for small group demonstrations on Cybereason software. Visitors who stayed for a presentation or engaged with a demo station were rewarded with a postcard that entitled them to one of several custom-printed hoodies.

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