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Next Big Thing Concept Shop

  • Marie Claire +
  • sparks

Offering the Next Big Thing in Retail

Marie Claire magazine partnered with Mastercard to launch The Next Big Thing Concept Shop, a first-to-market, hands-on retail pop-up experience. The shop brought to life the latest innovations in fashion, beauty, entertainment, technology, and wellness. Located in New York City’s SoHo neighborhood, the Marie Claire Next Big Thing concept shop offered consumers the opportunity to experience a new way to shop.

SERVICES

  • Retail Fixtures & Services
  • Creative Strategy & Design
  • Value Engineering
  • Interactive Technologies
  • Fabrication & Logistics
Artboard 7
Artboard 7
Rendered concept
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Final execution

The Marie Claire Next Big Thing pop-up shop brought the pages to life with three main zones named after sections within their magazine:

@Work, the get-ahead guide to career, style, and success.

@Play, the go-to guide to going out, staying in and getting away.

@Peak, the wellness resource for being on your game, in the zone and at your best.

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Neiman Marcus stylists provided advice and tips on the latest selection of top designer fashion available at the store. Smart mirrors from Oak Labs made accessory recommendations for outfits brought into dressing rooms.

Clarins presented its Sensor Mirror Pro, a virtual skincare mirror developed by MemoMi, that suggested revitalizing, next-generation products to achieve radiant skin. San Francisco-based retailer b8ta provided a mix of apparel, accessories, activewear, gadgets, and more within the shop.

Onsite Activations:

  • The Headshot Truck, the world’s first-ever mobile photography studio for taking professional headshots and LinkedIn profile pictures.

  • Alyson Charles aka #RockStarShaman spoke on mindfulness, spirituality, and finding your inner Zen.

  • Baristart’s Michael Breach New York-based coffee and latte artist was on-site on #NationalCoffeeDay to draw foam portraits.

  • Inscape offered a meditative, relaxation session.

  • Sundays Nail Studio technicians were on-site offering nail art, manicures, and meditation.

  • Neiman Marcus stylists provided advice on the latest selection of top designer fashion available at the store.

  • The Clarins Sensor Mirror Pro suggested next-generation products to achieve radiant skin.

  • Marie Claire’s October issue featured a six-page sister guide of featured products.

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