Users ‘follow the path to success’ by entering the Salesforce and AWS Virtual Park through a gated form that collects their information as well as prospective, applicable Salesforce solutions.
Once in the site, users are taken into an imaginative 2D animated world, featuring everyone’s favorite Salesforce characters Astro and Cody. Astro guides them to the map view (on his hang glider), which includes four different locations aka ‘Quests.’
It’s up to users which ‘Quest’ (i.e. ‘Service Cloud and Voice’ or ‘Public Sector and Compliance’) they want to complete first! Oh and let’s not forget that attendees enter their shipping address once viewing two of the content areas to receive a prize!
Each ‘Quest’ features its own unique, interactive landscape, all echoing the Campground/Nature theme Salesforce users know and love! Little easter eggs like flying birds, animated Salesforce characters, and flowing waterfalls enhance the experience.
Inside ‘Quests’, users watch pre-recorded product demo videos featuring members of Salesforce leadership teams, highlighting a specific partnership initiative or solution. They can also partake in a fully interactive block builder game that demonstrates the benefits of the product.
At any time, users can access helpful, relevant resources about Salesforce and AWS partnerships, or reach out to the Salesforce team for additional information or to schedule a meeting via a persistent help feature.