Global Experiences For Brands Who Lead, Never Follow.

Sparks EMEA is a brand experience and event agency based in London. It creates and delivers 100+ events, exhibits and brand experiences a year across 15 countries in Europe and beyond, led by strategy and creative ideas and carried through production, follow-up and measurement. It specialises in technology and healthcare.

Sparks EMEA is strategically and creatively led. Every programme starts with audience insight and a creative idea designed to travel across borders, regulations and cultures. People on the ground across Europe then deliver it, and it is measured against business outcomes such as pipeline and brand perception.

Sparks EMEA has its regional headquarters in London and its EU hub in Paris, with people based in Spain, Portugal, Italy, Germany, the Netherlands and Switzerland. It delivers experiences across Europe and beyond, and through the wider Sparks network in 60+ countries.

Sparks EMEA is a UK limited company, Sparks Marketing (EMEA) Limited, registered in England and Wales. It is part of Sparks, a global brand experience agency, and The Freeman Company (TFC).

Sparks EMEA offers five core services: experience strategy and insights, creative and content development, environmental design and production, digital and hybrid experiences, and measurement and optimisation. Clients can work with Sparks EMEA end to end or on individual services.

Sparks EMEA designs one creative idea for a programme, then adapts content, format and hospitality to each market. People based in eight European countries, trusted local suppliers and TFC’s global infrastructure keep delivery consistent. OpenText’s Global Sales Kick-Off, for example, ran in parallel in Berlin and Singapore from one central plan.

Yes. Technology is one of Sparks EMEA’s two core sectors. Sparks EMEA works in the region with brands including Salesforce, Meta, Microsoft, Stripe, OpenText, Atlassian and Workday, creating flagship conferences, sales kick-offs, executive programmes and trade show experiences, including at MWC Barcelona.

Yes. Healthcare is one of Sparks EMEA’s two core sectors. Sparks EMEA creates congress presence, healthcare professional engagement and med tech exhibits, including Medtronic’s global trade show programme across 90+ shows in Europe and beyond. Industry codes are built into planning from the start.

Sparks EMEA defines success before an event begins and tracks it from the first invitation to the last follow-up: who attended, how they engaged, and what happened next in pipeline, lead quality, brand perception and earned reach. Sparks’ EEV (Earned Experiential Value) framework makes results comparable across markets.

UK event spend grew 14.7% in Q1 2026, outpacing every other marketing discipline (IPA Bellwether Report). 74% of B2B buyers say live experiences most influence their purchase decisions (EventTrack 2026). As AI shapes how buyers research vendors, real-life connection is where trust is built.

As part of our commitment to transparency and compliance with UK/EU regulations under the Corporate Sustainability Reporting Directive (CSDR), Sparks Marketing (EMEA) Ltd outlines our environmental sustainability policy and annual progress updates. Download statement.

In accordance with UK and EU regulations, Sparks Marketing (EMEA) Ltd affirms its commitment to preventing modern slavery and human trafficking across our operations and supply chains. Download statement.

At Sparks Marketing (EMEA) Ltd, we are dedicated to fostering an inclusive, respectful, and equitable environment where every individual is valued. Our Inclusivity Statement outlines our ongoing efforts to promote diversity, support belonging, and ensure equal opportunity across our organization. Download statement.