Workday Rising is the physical and interactive embodiment of Workday as a company and brand. With a focus on aesthetic beauty, engaging activations, and hands-on experiences, we crafted intentional attendee journeys tailored to personas and industries. Engagement methods included hands-on product demos, labs, open-air theaters for digestible content delivery, and interactive activations that simplified complex concepts into clear takeaways. Customer testimonials were shared directly in the customers' own voices—on stage, through video, or as part of interactive experiences.

Sparks teamed up with T-Mobile to bring the future of wearable tech to life at T-Mobile's Las Vegas Flagship store! From walk-through frames to interactive try-on areas, we’ve designed an immersive experience that puts the spotlight on the next generation of wearable technology, featuring an eye-catching, larger-than-life Meta x Ray-Ban Smart Glasses display.

VMware Explore is a leading cloud event that fosters peer-to-peer knowledge sharing and showcases cutting-edge products, empowering attendees to modernize their infrastructure, develop innovative applications, and strengthen data security. In collaboration with Sparks, the event featured bespoke demo stations with wood trellis accents that seamlessly integrated into the design of their 80'x80' space. To enhance wayfinding, hanging lights were paired with animated edge lighting around the graphics, creating a cohesive overhead design. A faux wood, vinyl flooring pathway guided attendees toward the café and large theater, optimizing foot traffic flow for a well-organized, immersive experience.

Hexagon sought to embody its vision of being a world-class expert in manufacturing at IMTS, collaborating with 3D Exhibits to bring this vision to life. Their exhibit space showcased iconic elements from Hexagon's branding, reimagined into a dynamic visual language. Through sharp angles, bold color schemes, and striking lighting accents, the design powerfully reflected Hexagon's core traits, seamlessly aligning with the brand's persona and narrative. This bold approach ensured that Hexagon stood out with a distinctive and memorable presence at IMTS.

Sparks teamed up with Michelob ULTRA to bring the ultimate fan experience to this year's CONMEBOL Copa América tournament! We executed ULTRA Beer Gardens in all 14 host stadiums, activating at every match. From custom interactive games like Soccer Skee-Ball and 1v1 mini-pitches to branded bars, engaging photo ops, and customized ULTRA + PUMA jersey giveaways, we created spaces where fans could fully immerse themselves in the joy, energy, and excitement of the match.

Hewlett Packard Enterprise hosted its annual HPE Discover. The 288,000 sq. ft. showcase was divided into neighborhoods, highlighting HPE's innovations, services, partnerships, and product offerings. Attendees enjoyed digital engagements and product demonstrations centered around the theme of 'Everything AI.' Additionally, this year's event featured the first corporate keynote held at The Sphere, which was met with resounding success!

SAP showcased its latest innovations and offerings at SAP Sapphire 2024, embodying the innovative nature of one of technology's strongest brands. Where the Freeman/Sparks team again delivered an equally innovative show floor design, bringing their brand to life. Inspiring the 12,000+ industry leaders and IT professionals to explore the ways SAP can truly shape future business success and demonstrate SAP's vision to "bring out your best."

Samsung Biologics partnered with 3D Exhibits at the BIO International Convention to embody their brand message, "Driven. For Life." The 50' x 30' space featured striking overhead branding with circular and square architectural elements. Large, tiered LED arcs, programmed to change colors and patterns, created a dynamic focal point. A 7' x 4' LED media wall delivered key messaging, while immersive graphics wrapped the exhibit. Touchscreen interactives invited attendees to explore the Development Journey and Samsung Biologics' services, while private conference rooms with 50'' LED monitors facilitated deeper conversations.

Partnering with 3D Exhibits and Sparks, Dell showcased its AI solutions across a variety of interactive spaces at Dell Technologies World. From security to sustainability, attendees had the opportunity to engage with AI innovations and gain insights into Dell's offerings.

Figma, in partnership with Sparks, hosted the annual Config conference, a two-day event that showcased Figma's leadership in the design industry. Over 12,000 designers, developers, and product leaders gathered for live product keynotes and participated in innovative discussions across 50 breakout sessions led by more than 100 speakers. Additionally, 135,000+ attendees joined the event virtually, with nearly all sessions being live-streamed globally. The Maker Space, resembling an art installation, featured a collaborative 3D FigJam wall and unique activations, ranging from aura photography to a patch-making station.

Modern Treasury's Transfer event brought together 300 existing and potential clients for a sophisticated afternoon of keynote speakers and product demonstrations. Attendees were welcomed by an interactive video wall featuring product information before watching a keynote on a custom-designed stage. The custom stage included floating geometric video tiles and a multi-tiered video screen, with wayfinding and brand lighting enhancing the space.

Inspired by a Victorian lab, Human Security's 20' x 30' space at Black Hat mixed vintage and modern day elements to create a true mash up of old and new tech. Attendees were immersed in the ambiance of the space while learning about all Human Security has to offer in cyber security.