In Case You Missed It
We've curated this collection just for you.
We've
curated
this
collection
just
for
you.
Here's a high-level recap of the work we've been strategizing, creating, building and executing for the past couple of months.
POST/CON 25
POST/CON 25 proved to be the ultimate playground for developers, API architects, and tech leaders to gather, connect, and share insights. With over 30+ sessions, workshops, surprise guests, and more, Postman and Sparks delivered an unforgettable, customer-centric experience. Large-scale branding moments, bright colors, and playful imagery connected attendees to the Postman brand while inviting them to explore recent innovations. An immersive skybridge transitioned attendees into the main conference where they experienced keynotes, workshops, and networking opportunities. Attendees could also take part in a digital activation where they completed a series of tasks to win custom-made T-shirts printed live. The two-day event closed with a high-energy Cosmic Soiree themed party with musical talent including DJ Kara, Boombox Heroes and headlined by Mark Ronson.
DDW
Seeking a reimagined trade show presence at DDW, Olympus partnered with Sparks to craft a striking 40' × 80' custom space. Perimeter hanging signs and twin LED screens streamed dynamic product stories and keynotes, while stepped seating and paired podiums invited attendees to pause for scheduled talks. Three interactive circular stations let visitors explore flagship devices and test tools hands‑on under expert guidance. At the rear, four enclosed demo and conference rooms hosted conversations about technologies in the pipeline, completing an immersive blend of discovery and connection.
Experience Store Design
Partnering with Sparks, T-Mobile set out to elevate its existing retail concepts for 2025, bringing a fresh, immersive take on the in-store experience. Upon entering, customers were greeted by welcome clouds, grab & go accessories, and a bold visual identity. An iconic magenta ombré stretched from wall to ceiling, creating a striking “portal” effect that set the tone for the space. Key experience zones throughout the store included a workshop area and bentos—curated ecosystems of products tailored to every customer's needs.
Discover
In partnership with Sparks for the launch of their global brand, HPE Discover was a dynamic, purpose-driven environment, strategically organized into four distinct "neighborhoods" — Networking, Hybrid Cloud, Artificial Intelligence, and Innovation. As attendees entered the space, they were greeted by an interactive HPE logo supported by digital content, serving as an immersive brand portal. Each zone encouraged exploration, hands-on interaction, and deeper engagement with HPE’s suite of product offerings.
ideaShare
Partnering with Sparks, McKesson hosted ideaShare — a trade show to highlight and categorize McKesson solutions for their independent pharmacists. The expo floor was organized around the theme “Main Street USA” in order to showcase various brand solutions. Within each well-recognized store front, McKesson provided hands-on, one-to-one demos, product displays and theater presentations. Attendees enjoyed moments of surprise and delights like coffee and snacks throughout the show floor.
Check out some of our favorite projects from this year so far.
Rising
View WorkWorkday Rising is the physical and interactive embodiment of Workday as a company and brand. With a focus on aesthetic beauty, engaging activations, and hands-on experiences, we crafted intentional attendee journeys tailored to personas and industries. Engagement methods included hands-on product demos, labs, open-air theaters for digestible content delivery, and interactive activations that simplified complex concepts into clear takeaways. Customer testimonials were shared directly in the customers' own voices—on stage, through video, or as part of interactive experiences. At Workday Rising, there is something for everyone, meeting attendees wherever they are in their journey with Workday. The event strengthens the brand’s leadership reputation, accelerates pipeline creation and closing, and plays a crucial role in overall market share growth.
CES
View WorkSiemens showcased an empowering role as a worldwide pioneer in the industrial metaverse at CES in Las Vegas. Freeman created a captivating 50x70 hybrid exhibit blending custom, rental, and technology-driven elements to convey Siemens' narrative of transforming everyday experiences through cutting-edge industrial technology. The exhibit featured interactive elements in each of the four client story zones, enhancing attendee engagement. The success of the exhibit was reflected in Siemens' in-exhibit surveys, showing a 30% year-over-year improvement. The exhibit received a nomination for Best of Show and impressed visitors with its powerful stories and real-life resemblance to the renderings.
FYSEE
View WorkNetflix partnered with Sparks for the return of its popular FYSEE event. This exciting event invited industry professionals and Guild members to mingle with the cast and creators of their favorite series ahead of the 2024 Emmys season. Attendees were able to experience various themed exhibits, including an interactive 360-degree experience of 3 Body Problem content, and participated in a hands-on craft session, Elements of Craft, inspired by "Avatar: The Last Airbender."
I/O
View WorkIn collaboration with Sparks, Google brought together over 4,000 developers, press, partners and working Googlers for their annual I/O developer conference at Shoreline Amphitheater. Over a week of innovation and connection, attendees experienced informative breakouts, interactive demos, workshops, a Developer Block party, and more.
Upfront
View WorkFor the first time ever, Amazon presented alongside broadcast networks during the Upfronts. The event brought together Amazon’s sales teams and customers with the goal of positioning Amazon Ads as a scaled video player. Attendees were greeted at Pier 36 with an outdoor Amazon Cinema marquee, an 80' concession stand, and content activations before being ushered into the Amazon theater for a fast paced 70-minute presentation featuring surprise celebrity moments.
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Your single source partner for all things experiential
Tap us for specific services or fully integrated programs:
Uncovering KPIs to inform creative solutions.
Goals, Objectives & Metrics. Research, Audits & Analysis. Portfolio Analysis & Planning. Attendee Acquisition. Lead Planning & Analysis. EventScore Measurement. Experience Audits. Data, Analytics & Reporting.
Turning messages into immersive attendee journeys
Creative Strategy. Theming & Messaging. Storyboards & Ideation. Attendee Journey Mapping. Spatial Strategies. Graphic Design & Signage. Motion Graphics. Animations. 3D Experiential Design. Renderings & Flythroughs. Video & Media Design. Interior Design & Furniture. Technical Drawings. Engineering Drawings.
Crafting compelling content that connects
Content ServicesContent Strategy & Design. Script & Copywriting. Talent & Presenter Sourcing. Art Direction. Storyboarding. Scenic Design. Video Creation. Presentation Design. Motion Graphics. Animations. Character Animations. Social Promotions. Product Visualizations. Video & Live Streaming. Lighting & AV. Camera Packs. Physical Webcast Studios. XR Stage & Visualizations. 3D Green Screen Sets. Speaker Kits.
Integrating the latest tech to immerse and amplify
Concept Development. UI/UX Mapping & Design. Custom Interactives. Virtual Environments. AR/VR & Gesture Tech. Gaming Platforms. Games & Attracts. Web & Mobile Apps. Social Integrations. Data & Lead Capture.
Full-scale production for events of all sizes
Live Event Production. Virtual Event Production. Mobile Tour Operations. Venue Sourcing & Permitting. Talent Sourcing. Talent Management. Security & Safety Planning. Keynote/Show Production. Registration Management. Hotel Management. F&B Management. Sponsor Management. VIP/Executive Handling. BA Management. Gifts & Giveaways. Live Streaming & Video.
Building and managing your assets seamlessly
5 Full-Service US Facilities. Local Project Management. Global Partner Network. Engineering & Detailing. Architectural Fabrication. Scenic Fabrication. 15,000 Rental Assets. 3D Printing. Custom Finishing. Graphic Production. Interactives, Lighting & AV. Inventory Management. Shipping Strategies. Global Warehousing.
Shopper experiences that build legacy brands
Retail ServicesDesign and detailing. Value engineering. Digital interactives. Domestic production. Import production. Installation and logistics. Fixtures. Full store refresh.
Delivering global services in over 60 countries
global servicesFull Services in 60 Countries. Offices in US, EMEA & APAC. Local Project Managers. 16 Languages Spoken. Fabrication & Logistics. Warehousing. Event & Content Production. Customs Management. Trusted Partner Network. Trade Shows & Events. Activations & Tours. Environments & Retail Stores.
Let's create meaningful experiences together.
Exceptional work is more than just the banner we wave–it's our promise.
